Last edited by Mikazragore
Wednesday, August 12, 2020 | History

8 edition of Essentials of contemporary advertising found in the catalog.

Essentials of contemporary advertising

William F. Arens

Essentials of contemporary advertising

by William F. Arens

  • 144 Want to read
  • 25 Currently reading

Published by McGraw-Hill Irwin in Boston .
Written in English

    Subjects:
  • Advertising

  • Edition Notes

    Includes index.

    StatementWilliam F. Arens, David H. Schaefer, Michael Weigold.
    ContributionsSchaefer, David H., Weigold, Michael F.
    Classifications
    LC ClassificationsHF5821 .A74 2009
    The Physical Object
    Paginationp. cm.
    ID Numbers
    Open LibraryOL16490555M
    ISBN 100073380970
    ISBN 109780073380971
    LC Control Number2008005753
    OCLC/WorldCa191898261

      Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life."Book Edition: 2nd. Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from.

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